Scratch Video a mutant hybrid of scratch DJ music and guerrilla TV

scratchvideo

Scratch video is an emerging digital medium drawing influence from hip hop, electronic music and Guerilla Television-style video. New technology has blurred the lines between media -- when everything becomes 1's and 0's, we can put things together in new ways, and use our senses in new synergetic combinations. Scratch video is a medium with tight continuity between image and sound.

Scratch video is assembling music using video editing software. Editors loop the video and audio of a drummer playing a breakbeat, then add layers of other samples to create a visually enhanced edition of traditional hip hop. Adding visuals to produced music, a scratch video editor represents beats and samples with specific visuals, like an equivalent snare drum image for every snare sound. Scratch video is performed live, a jam session between a DJ and a VJ (video jockey) using MIDI technology and a video mixer to synch image and sound on the fly.

Scratch video is editing video samples into music. Instead of complaining about "the media", scratch video demands you look for cool samples and actively interact with what you watch.